Mailing Plan Options
Our mailing plans work in conjunction with Domino’s® social media and television advertising. Reinforce the message and entice customers with a mail piece they hold on to and use in the future!
75% of Households read, scan or read some of their direct mail daily.1 87% of consumers trust direct mail messages vs 48% for e-mail.2
Direct Mail is highly targetable and trackable with high return on investment according to statistics. Direct Mail has a national response rate of 5.1% (Domino’s® database is approx. 30%) vs. e-mail of 0.2% or social marketing at 0.4%.3
Today’s marketers are splitting their marketing budgets between many different media, including traditional and digital. Your mail is seen more today than 5 years ago due to an overall decrease in mail volume.
Customer Retention Marketing
- It is 10X easier to keep a current customer than acquire a new one.3
- It costs 5X to 12X more to acquire a new customer than keep a current customer.3
- A 5% increase in customer retention can yield a 25 – 95% increase in profits.3