Your Grand Opening will be a success when you use
DIRECT MAIL
with Ross4Marketing!
Using Every Door Direct Mail (EDDM) around your new store location is an affordable way to introduce Domino’s® to your community. Whether you are having a Grand Opening event or just announcing your new store, this direct mail program will ensure your success!
Strategize your Grand Opening mailer to cover your whole delivery area. You can focus on one section of your delivery area at a time, so you aren’t sending your drivers all over the place, and your team isn’t overwhelmed. EDDM allows you the flexibility to focus on specific areas and mail more pieces to a broader area. Factor in the A and B weeks of the month, and drop your EDDM pieces at the same times to optimize further.
Ross assists you with the whole process from start to finish. We work with you to determine the timeline, and we’ll help you map out the geographic area and locate the carrier routes. You can even use our EDDM Mapping tool to select your own routes! We can also provide additional demographic information and maps with the locations of the carrier routes.
Once everything is set and the print ordered is approved, we schedule the mailing to arrive at the DDU the day prior to the requested delivery date. The USPS takes it from there.
Ross accesses two different online tools for mapping and carrier routes in order to provide the most up-to-date demographics and address counts!
Steps to take when opening your new store:
Coming Soon
- Hang a COMING SOON or NOW HIRING banner or window decal
- Order Scratch-Off cards for a fun game during your Grand Opening event
- Order store menus from Ross
- Build excitement with handouts that have a peel off card advertising a special valid during your Grand Opening day or week.
- Distribute NOW HIRING boxtops and marketing cards with recruitment message to staff up store
- Plan your GRAND OPENING event
Grand Opening
- Hang GRAND OPENING or NOW OPEN banner or window decals or yard signs if permitted
- Do a unique EDDM mailing to your ‘golden mile’ or delivery area
- Canvas your entire delivery area with doorhangers that include a peel off magnet
- Put out Table Tents and Napkin Dispenser Inserts to encourage additional sales
Keep up the momentum – Set up a weekly postcard mailer to your NEW, LATE, and LAPSED customers.
