Welcome, !

Mailing Plan Options

Our mailing plans work in conjunction with Domino’s^® social media and television advertising. Reinforce the message and entice customers with a mail piece they hold on to and use in the future!

75% of Households read, scan or read some of their direct mail daily.¹ 87% of consumers trust direct mail messages vs 48% for e-mail.²

Direct Mail is highly targetable and trackable with high return on investment according to statistics. Direct Mail has a national response rate of 5.1% (Domino’s^® database is approx. 30%) vs. e-mail of 0.2% or social marketing at 0.4%.³

Today’s marketers are splitting their marketing budgets between many different media, including traditional and digital. Your mail is seen more today than 5 years ago due to an overall decrease in mail volume.

Customer Retention Marketing

It is 10X easier to keep a current customer than acquire a new one.³
It costs 5X to 12X more to acquire a new customer than keep a current customer.³
A 5% increase in customer retention can yield a 25 – 95% increase in profits.³

Direct Mail still makes sense in your marketing budget!

All-Inclusive EDDM Mailing

Promote your Domino’s^® location using Every Door Direct Mail from the US Post Office. Ross4Marketing’s marketing professionals help you from the idea to the mailbox. Ross’ “All Under One Roof” solution includes:

All-Inclusive Print and Mail Pricing
Full Print Production
EDDM Mail Preparation
EDDM US Post Office Mail paperwork
Freight to local Post Office and US Postage
US Post Office home delivery
Ross does it all, you get USPS proof of delivery.

New • Late • Lapsed

As a weekly mailing program, the periods being analyzed are more recent. This allows you to encourage a New customer to order again, apologize for the service to your Late orders quickly and retain your Lapsed customers before they go to someone else.

This program is an excellent plan to combine with other plans such as the Monthly Loyalty plan or EDDM for even more growth.

Features:

Weekly postcard mailer with most recent data available
Low minimum per store per mailing
4” x 6” postcards with First Class postage
Multiple designs (different artwork for each data sector). Data Sectors will include the following categories:
New, Current, Late, Lapsed
Variable offers for each segment
Pay only once every four weeks

Benefits:

Consistent marketing at an affordable cost
Increase New Customer conversions
Convert Lapsed Customers to Current Customers
Convert Current customers to MVPs
Improves Late delivery satisfaction
ROI can be tracked
We manage the whole process for you

NEW • LATE • LAPSED

CONVERT • RETAIN • RECAPTURE

Data Driven Retention

This program CONVERTS new customers to loyal Domino’s^® Customers.

It RETAINS customers who have received late deliveries recently.

It RECAPTURES lapsed customers who have stopped ordering.