Digital Signage

Digital Signage

sliders3 Ross4Marketing is an experienced team of “Marketing Professionals” driven to help Business Owners build their business through Marketing Excellence.

Digital Menu Boards and Marketing Monitors

Digital Menu Boards and Marketing Monitors are an extremely effective and affordable communication tool for businesses of all kinds. Customers and Employees both respond positively to the messages presented on your monitors.

  • Are you missing opportunities to up-sell or cross sell your customers?
  • Are you spending lots of money updating traditional menu boards and paper based “point of purchase” signage?
  • Do you think your customers have stopped paying attention to your old static in store signage?

Then Digital Signage may be for you!

Digital Menu Boards Digital Marketing Monitors

5 Key Elements to Your Digital Signage Project.

#1 Business Goals and Objectives

It is important to be able to verbalize what you want your digital signage system to accomplish. What’s the goal of your digital marketing and menu boards? Sure Ross will make them look great, but that’s not a business goal. A goal should be measurable. How will you measure your results and what is your budget?

#2 Content Creation

The graphics must look great! The design needs to be bright, vivid and eye catching. Colors should be high contrast and type easy to read. To be effective marketing your signage needs an effective Call to Action. The signage design and monitors must enhance the layout of the store.

Easier said than done…

Things to think about

  1. Who on your Team will work with Ross on content creation?
  2. What is the graphic theme for your store and signage?
  3. Who is your target audience?
  4. What are you trying to communicate (Menus, Marketing)?
  5. How many displays will be needed?
  6. How many locations will be networked?

#3 Content Management

Content management is about the software that manages your media “play list”. In simple terms, the play list is the menus, marketing messages and other “stuff” that will play on your monitors.

The answer is in the Cloud.

Today’s modern content management systems are usually a “cloud” based solution. That means there are internet based software and servers that manage the content to be played on the store monitors. This software can manage one store or 1000s of stores. The software can manage which messages you want to play, any time of the day, for months in advance … from the comfort of your office, drinking a cup of coffee.

Or do you have limited needs and a small budget … then a monitor with an internal media player that “plays” a USB thumb drive is your solution. Changing your message is as easy as changing the thumb drive.

Things to think about:

  1. How often will you change content?
  2. Do you want to change prices online?
  3. How often will you change offers or specials?
  4. How often will you have NEW product introductions?
  5. Will you have tours or special events?
  6. Do you need to manage many stores in different location?

#4 Hardware

The hardware is all the technology that makes the digital signage system operate. The hardware includes: the media play, the monitors, the mounts, internet connectivity and any other infrastructure that needs to be dealt with.

Things to think about:

  1. What type of Media Player will you need?
  2. Do you require an internet connection?
  3. What size monitors should you buy?
  4. How will the monitors be mounted; wall or ceiling?
  5. How many hours per day will the monitors play?
  6. Are there security issue in the monitor placements?
  7. Do you need to remotely control the displays?
  8. Are there power outlets near the monitors?

#5 Deployment

Deployment is all of the installation, maintenance, service, support and network needs at the site. Your contractor will be responsible to meet any state and federal building codes during the installation of your digital signage system. Ross4Marketing does not do installation.

Things to think about:

  1. Who will manage and install the system?
  2. How much time will be needed for the installation?
  3. Who will be notified if a system part fails?
  4. Do you need remote system monitoring?
  5. How will service and warranty issues be handled?